Customer Marketing Manager

Reports To: Vice President, Marketing

Location: Chicago, IL

Environment: Hybrid

Status: Exempt

Who We Are:

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Purpose of Your Work:

As the Customer Marketing Manager, you'll champion our customers' success while driving business impact – creating marketing programs that deepen engagement, unlock expansion revenue, and turn happy customers into our most powerful growth engine.

You'll build and run customer marketing initiatives that deepen relationships: customer engagement programs, advocacy and reference initiatives, lifecycle campaigns, expansion and upsell enablement, and customer education moments that increase product adoption and lifetime value. This role is equal parts strategy and orchestration – connecting the "why" (customer outcomes and business goals) to the "how" (plans, execution, measurement), and ensuring every program is aligned, well-supported, and measurable.

In short, you'll help Redwood build lasting customer relationships – bringing teams together to deliver experiences that drive retention, maximize customer value, and transform satisfied customers into vocal advocates.

How You Make a Difference Everyday:

• Own a comprehensive customer marketing strategy and plan across the lifecycle, with primary accountability for expansion pipeline generation and revenue growth from existing customers.
• Define goals, success metrics, and reporting for customer programs with direct accountability for expansion pipeline targets, influenced revenue, and stage progression.
• Design and execute targeted campaigns to drive product adoption, cross-sell/upsell awareness, and qualified expansion meetings.
• Lead planning and execution for customer-facing experiences: executive councils, user forums, appreciation events, educational webinars, QBR materials, and customer newsletters.
• Build and manage a formal customer advocacy program including case studies, testimonials, video stories, and reference customers for sales enablement and co-marketing opportunities.
• Cultivate customer relationships for speaking engagements, peer references, and joint marketing activations.
• Partner with RevOps to ensure clean lead capture, customer segmentation, opportunity attribution, and systematic follow-up on expansion opportunities.
• Serve as the quarterback for customer initiatives – owning timelines, stakeholders, and follow-through to ensure programs launch smoothly and drive measurable outcomes.
• Track program spend, manage budgets, and communicate pacing/variance proactively to leadership.

You’ve Got This?

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in Customer Marketing, Customer Success Marketing, or Lifecycle Marketing within B2B environments.
• Experience within the Logistics, Supply Chain, or SaaS industries preferred.
• Deep understanding of customer lifecycle stages and how marketing drives retention, adoption, and expansion.
• Exceptional written and verbal skills for customer storytelling, executive communications, and cross-functional enablement.
• Proven ability to cultivate authentic relationships with customers and turn them into brand advocates.
• Proficiency in Salesforce (for customer tracking and segmentation) and HubSpot/Marketo (for lifecycle campaign execution).

What We Offer:

• Access to experts and resources for your Learning & Development journey
• Opportunity for internal mobility
• Employee referral bonus program
• Employee Resource Groups (ERGs)
• Annual fundraising and volunteer events to give back to communities
• Paid time off, floating holidays, time off to volunteer and rollover
• Paid parental leave
• Medical, dental, vision and 401k plans (with match)
• Flexible spending account, mass transit and dependent care plans available
• Health savings account, with a annual company contribution for plan participants
• Short-term and long-term disability; life insurance policies subsidized by company
• Additional benefits including pet insurance, accident care, access to legal advice and more

Work Schedule:

This position is full-time and hybrid Monday through Friday from 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

Compensation Range:

Salary Range:

$80,000 - $99,000

This position is eligible to earn annual incentives based on individual and company performance.

The estimated pay range reflects an anticipated range for this position. The actual base salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the geographical location in which the applicant lives and/or which they will be performing the job.

Redwood is an equal opportunity employer. Employment decisions at the Company are based on individual merit, qualifications, abilities, and the Company’s needs and resources. The Company does not discriminate in recruiting, hiring, compensation, promotions, discipline, termination or any other aspect of employment on the basis of an individual’s actual or perceived race, color, creed, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other basis protected by applicable law.